Google Battles ISPs With Technology:

Google has a vested interest in net neutrality. They don’t want to be forced by ISPs to pay a premium in order for the ISPs not to slow down traffic to them. Being the biggest site on the internet, they’re a sitting duck for this sort of tactic.

But Google believes that users also don’t want their internet traffic to be messed around with in order to squeeze money out of content providers. So it has created Measurement Labs, a server platform and a series of software tools to measure broadband speeds, whether or not your ISP is filtering or prioritising traffic.

By fighting politics with information, Google believes that the competitive disadvantage of being seen to filter traffic will be enough to keep the net neutral, by default.

(Via GigaOm.)